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How the Fashion Industry Could be Africa’s Defining Story

Posted in: Blog Articles

The story behind Africa’s fashion goes beyond the continent’s culture, traditions and intricate patterns of its garments. The next big thing is the potential of fashion to drive Africa’s future and provide solutions to the rising youth unemployment and slow economic growth as a result of falling prices of commodities.

The global fashion industry is estimated to be worth about $1.5tr. Not only is the value in Africa unknown, the African continent sees very little value in the fashion industry.

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