By Temitayo Ayinla-Omotola
The story behind Africa’s fashion goes beyond the continent’s culture, traditions and intricate patterns of its garments. The next big thing is the potential of fashion to drive Africa’s future and provide solutions to the rising youth unemployment and slow economic growth as a result of falling prices of commodities.
The global fashion industry is estimated to be worth about $1.5tr. Not only is the value in Africa unknown, the African continent sees very little value in the fashion industry.
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Growing Africa’s fashion industry can transform economies, enrich cultural identities, says Africa Fashion Show Geneva
GENEVA, 26 MAY 2016: Major African countries are experiencing low economic growth as a result of the fall in global commodity prices, but the transformative potential of the fashion industry can reduce Africa’s dependence on commodities and set the region on a healthier path to economic diversification, while enriching its enviable culture and traditions.
The Africa Fashion Show Geneva is the flagship annual event organized by Crucible Events & Planners, an event management company based in Geneva. AFSG is more than a fashion show, it is a prestigious event that highlights African talents and creativity from around the world. Founded in 2013, the medium-term goal of AFSG is to be recognized as one of the most important fashion platforms in Europe, thanks to the work of a multidisciplinary and experienced team. For a few years now, experienced and up and coming designers present their creations and through them, their vision of Africa. This annual show also brings together key players in the creative industry as well as key members of the African community to witness the culturally-rich and traditionally-inspired African garments and clothing.
Full Brochure HERE …
This is the month for fashion. Yes, the Africa Fashion Show Geneva (AFSG) is here! It will take place on Saturday, 28 May 2016, at the prestigious Grand Hotel Kempinski Geneva.
We are excited about the 4th edition of the Africa Fashion Show Geneva, which promises to showcase Africa’s vibrant array of colours and intricate patterns of fashion designs and talents. As one of the leading fashion events in Switzerland, the event provides an opportunity to promote African fashion while creating and environment for business and networking.
What is it about this year’s edition? Well, beyond over a dozen designers and exhibitors from Africa, we will have a special guest feature from Brazil and Russia. Furthermore, we have successfully built excellent partnerships with some of our esteemed sponsors, notably the Bank of Industry Nigeria, Brussels Airlines, Faithshield Investment Management, StrigaxSarl, Augusta Energy and Optima Energy, towards ensuring a great event and maintaining the standards you are accustomedto at AFSG.
Did you know… it has been widely reported that the textile and clothing industry is the second largest sector after agriculture in developing countries, including those in Africa. If properly harnessed, billions of dollars can be generated in the coming years from this Industry. Africa must claim its own share, and through AFSG, we are contributing to helping her in doing so. This is why we can proudly say that Fashion is the next biggest thing that can shape Africa.
This month is not all about fashion though. Summer is approaching! And we must make the best out of the sun! This is the moment to show splendid, unique and traditionally-rich African designs. Again, there is no better place to see this than at AFSG 2016.
What are you thinking? What are you waiting for? There is no time to waste, get your tickets and join us to experience a unique environment spiced up with African fashion designs, creativity, food, music and art. Come and experience Africa in Switzerland. Don’t come alone, come with friends. Come with him and/or her!
We look forward to seeing you.
Temitayo Ayinla – Omotola. Founder,
Africa Fashion Show Geneva
The Africa Fashion Show Geneva is a unique international platform that brings together young dynamic and talented designers from the continent to showcase their designs and creativity.
AFSG 2016 will feature a runway show, an exclusive gala dinner with leading business and fashionable elites and guests from the international community in Geneva. It will provide the environment for business, opportunities for networking and an alternative for fashion buyers in a relaxed and exciting environment.
In addition to the showcasing on the runway, designers and exhibitors will have the opportunity to present their designs and accessories for sale at AFSG Expo in the margins of the fashion show.